MOONSHOTS ARE A MYTH
Real growth, always-on growth—that comes from building a ladder to the moon.
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ABOUT THE BOOK
Most established companies face a key challenge: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing existing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses in the first place, the way entrepreneurs and early-stage investors must.
In New to Big, Kidder and Christina Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company—the Growth Operating System. The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations. Kidder and Wallace argue that any company can go on offense and win the future.
This isn’t about a one-off innovation moonshot. It’s about building a permanent ladder to the moon.
David Kidder
is an entrepreneur and an angel investor in over 40 companies. He is currently the co-founder and CEO of Bionic, which unlocks new growth and competitiveness for the world’s largest enterprises, based on the models, methods, talent, and tools of venture capital and entrepreneurship. Previously, Kidder served as the co-founder and CEO of Clickable, and co-founded SmartRay Network. A graduate of the Rochester Institute of Technology, he received Ernst and Young’s Entrepreneur of the Year Award in 2008. He is the creator and co-author of the New York Times bestselling series, The Intellectual Devotional, and The Startup Playbook. He lives in Westchester County, New York, with his wife and three sons.
David Kidder
is an entrepreneur and an angel investor in over 40 companies. He is currently the co-founder and CEO of Bionic, which unlocks new growth and competitiveness for the world’s largest enterprises, based on the models, methods, talent, and tools of venture capital and entrepreneurship. Previously, Kidder served as the co-founder and CEO of Clickable, and co-founded SmartRay Network. A graduate of the Rochester Institute of Technology, he received Ernst and Young’s Entrepreneur of the Year Award in 2008. He is the creator and co-author of the New York Times bestselling series, The Intellectual Devotional, and The Startup Playbook. He lives in Westchester County, New York, with his wife and three sons.
Christina Wallace
is the Vice President of Growth at Bionic and the co-host of the podcast The Limit Does Not Exist. A serial entrepreneur, Wallace previously founded BridgeUp: STEM, a computer science education startup at the American Museum of Natural History, was the founding director of Startup Institute New York, and was the co-founder and CEO of Quincy Apparel. She holds undergraduate degrees from Emory University and an MBA from Harvard Business School. She lives in Brooklyn with her husband Chas Carey and their two plants.
WHAT PEOPLE ARE SAYING
“New To Big offers a roadmap for how to think through challenges ahead and assists you in developing the mindset and tools required to thrive. If you are serious about growth, I recommend this book.”
“New To Big is a great how-to book for change leaders seeking to drive scalable, profitable growth in big companies, reminding us how to use deep questioning, masterful listening, and a learning culture to discover the ‘commercial truth’!”
Kate Johnson President, Microsoft U.S
“Encouraging teams to fall in love with consumer problems while learning fast and encouraging leaders to think like venture capitalists has taken P&G back to its deeply entrepreneurial roots. Combining this way of thinking with the strengths of a 181-year old company is transforming the way we innovate at P&G.”
“This should be required reading for big companies to compete in the modern era of capitalism.”
Aniq Rahman President, Moat
“Big companies are normally where creativity goes to die. But it doesn’t have to be that way. This is the long-awaited playbook for figuring out how to turn your bureaucracy into an innovation machine. Whether you’re down in the trenches or up in the C-suite, it’s full of smart ideas that are immediately actionable and immensely useful.”
“Once a big company makes the decision to grow, it has to learn how. New to Big presents a unique roadmap for big companies looking to spark powerful growth engines from within.”
Clayton Christensen HBS professor, award-winning author, and disruptive innovation expert
“New to Big presents a blueprint for anyone in a large organization to start thinking about a structured approach to innovation.”
Owen Davis Venture Partner, Contour Ventures
